Details

LONG TERM PLAN OF 5-YEARS

20/05/2019

KEY POLICY AREA

To strengthen State-Citizen relationship and promote Khyber Pakhtunkhwa as a brand across the globe

 

KEY REFORM INITIATIVES

1. Devising a robust Communication Strategy for KP Government
2. Establishment of Creative Wing
3. Establishment of Research Wing
4. Establishment of Independent Reporting System
5. Expanding the existing net of media coverage by establishing new FM Radios.
6. Effective Radio Programming and transformation of FM Radios into Multimedia platforms including a dynamic website
7. Establishment of Khyber Pakhtunkhwa broadcasting corporation
8. Educating people of newly merged districts of KP on merits of constitutionally-mandated merger through strategic communication
9. Strengthening of ITLAA Cell
10. Establishing effective linkages with PMRU for gauging Citizens grievances and taking remedial measures
11. Development of interactive information sharing & dissemination App
 
RESULTS TO BE ACHIEVED BY 2022-23
1. Communication Strategy devised and implemented
2. Trust and credibility restored
3. Communication products are prepared with Key Messaging and shared across all media platforms
4. Info-pulse is regularly generated; decision makers are kept updated with public/media perception
5. Social/Digital platforms interact with public in real-time and public queries are timely responded
6. False narratives are countered with factual information
7. Independent reports are produced at constituency level to monitor projects
8. FM Radio Stations share multimedia contents on various social/digital platforms
9. Citizens’ grievances are analyzed; Feedback is generated for decision makers
10. Press Conferences/Press briefings/Media talks are arranged
11. Development stories are generated & get published
12. Infographics are prepared and posted
13. Radio Reports are prepared & broadcasted
14. Public Service Announcements for educating the masses are broadcasted
15. Official Website/News Portal is kept updated with important news updates
16. 24/7 Helpline for Journalists’ queries established
17. Research in various sectors conducted
18. Reforms data is collected and kept updated in chronologic order for various usage
19. People of mergededucated on merits of integration and roles and responsibilities
 

ALIGNMENT WITH 100 DAYS PLAN

The purpose and object of the 06 themes and 30 promises of the Govt. require due exposure through a competitive communication strategy and development of communication products with key messaging keeping in view the differential needs of the target audience

 

ALIGNMENT WITH GOVERNMENT MANIFESTO

The 06 themes and promises which are central to the Government’s manifesto and also reflected in the 100 days plan require thorough exposure through a robust Communication strategy and wide range of communication products and divergence in communication techniques to ensure that all segments of the population are symmetrically focused and targeted to strengthen state and public relationship 

 

ALIGNMENT WITH SDGs

Generally conforming all the 17 SDGs to the key reforms initiatives suggested and directly converging to awareness raising for Climate Change (SDG#3),

gender equality(SDG#5), peace, justice (SDG#16),

Life on land (SDG#15)